Felicia Sanders

Brand Leader & President, Assisted Living Locators

Felicia leads the company’s strategic growth with a focus on making Assisted Living Locators the largest senior living placement agency in the U.S. She brings extensive experience in franchising, operations, and business expansion.

Sarah Barker

Senior Sales Solutions

Sarah’s background blends military principles with deep expertise in business development and sales. By leveraging proven strategies around mission clarity, disciplined time management, and servant leadership, she has coached teams nationwide to move beyond cold calls and develop strong, results-driven referral relationships.

​​​Through her specialized coaching, training programs, and real-world marketing tools, Sarah helps agencies work smarter, not harder, to achieve measurable results. If your organization is ready to stand out and build a network of powerful referral partners, Sarah can show you how.​

Shauna Sweeney

Founder, CRO Tendercare

Meet Shauna Sweeney, who has wished for something like tendercare for the last eight years. Her personal journey of caring for her father, who has early-onset Alzheimer's, inspired her to help millions of family caregivers like her through technology. Prior to tendercare, Shauna was a tech executive and led a significant Employee Resource Group, Caregiving@, for aging parents and caregivers. Before that she was a professor of rhetoric at USC. Beyond her professional roles, she contributes to her community, having served on the boards of the Manhattan Chamber of Commerce and the Asia Society. Shauna resides in New York in a historic, converted 1850s barn with her husband, daughter, two step-children, and their pet sheepdog, along with a small flock of chickens.

Matt Reiner

The Senior Living Connector

2012, he’s co-founded and helped grow two successful companies, each leading to acquisition, and now serves as Chief Growth Officer at Parasol Alliance, a technology solutions partner for senior living organizations.
A Forbes 30 Under 30 honoree and Argentum Senior Living Leader Under 40, Matt is passionate about helping senior living professionals simplify operations and embrace technology that actually makes life
easier—for staff, residents, and families alike.
As a husband, dad, and podcast host, Matt brings a relatable, real-world approach to how leaders can use AI and technology not to replace the human touch, but to amplify it.

Ben Ward

Leadership Master

Ben Ward is a sales and leadership master with over 20 years experience in executive leadership training and development. A sought-after keynote speaker, leadership mentor, and strategic advisor, the #1 bestselling author of “Sellership”, and “Pluck the FUD”. Founder of Forward Leadership––a consulting firm helping entrepreneurs, business professionals, and sales leaders recruit, retain and scale high performing sales teams.

Ben’s domain fit: ex-SNF administrator (Plum), board member Endeavor Home Care; clients in placement/home care; familiar with trust-first, consultative selling

Kent Craven

Franchise Resource Company

Kent is a serial business owner of both franchised and independent businesses including start-ups. Over the past three decades, Kent’s firm, Franchise Resource Company, has helped 100s of people launch their new franchise business. He recently moved his consulting practice to a team of high-performing franchise opportunity consultants with over 170 years of combined franchise business experience under the umbrella of the International Franchise Professionals Group (IFPG). The IFPG has been ranked by Entrepreneur Magazine as the top franchise broker group for the last four years in a row. This partnership along with his personal business ownership and consulting experience allows him to offer the very best services and opportunities to his clients, especially Veterans. Now beginning his 31st continuous year in this industry, he is one of the most experienced franchise opportunity consultants in America and anxious to help you achieve your business ownership goals.

He also says he has two old Masters degrees from the Ivy League and got fired from his first job out of college.