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ALLCON Fran Prix

Driving Innovation & Action

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This year’s theme is:

Fran Prix – Driving Innovation & Action

Fran Prix embodies the fast-paced, high-energy spirit of the Grand Prix—symbolizing momentum, strategy, and precision. These are the essential elements in the race toward franchise success.

At Assisted Living Locators, we believe in the power of innovation and action—continuously pushing boundaries to accelerate growth and stay ahead of the competition.

Fran Prix, inspired by the legendary Grand Prix racing culture, represents the drive to win, the agility to adapt, and the determination to lead. Success isn’t just about speed—it’s about navigating challenges, making strategic pit stops, and mastering every turn on the track.

As franchise leaders, we know that staying in the race requires focus, resilience, and teamwork. Whether it’s optimizing operations, enhancing customer experiences, or forging new partnerships, we are committed to keeping our engines running at full throttle.

Together, we fuel the future of our industry—accelerating innovation, embracing action, and racing toward success. Welcome to Fran Prix, where every move counts, and every milestone is a victory.

Meet Some Of
Our Speakers

FeliciaSanders

Felicia Sanders

Brand Leader & President, Assisted Living Locators

Felicia Sanders

Brand Leader & President, Assisted Living Locators

Felicia leads the company’s strategic growth with a focus on making Assisted Living Locators the largest senior living placement agency in the U.S. She brings extensive experience in franchising, operations, and business expansion.

Angelica Olea (2)

Angelica Olea

VP of Operations, Assisted Living Locators

Angelica Olea

VP of Operations, Assisted Living Locators

Angelica leads strategic partnerships, franchise growth, training, coaching, and operations across the organization. She plays a key role in aligning company-wide efforts with business goals and driving long-term success.

Headshot Brian Browne 2024

Brian Brown

President of Cognitive Care Management

Brian Brown

President of Cognitive Care Management

Brian is a nationally recognized leader and educator in cognitive health, aging, and dementia care. His expertise spans functional medicine, nutrition, and non-pharmacological interventions to support brain health and longevity.

ed

Ed Wagner

Owner of Assisted Living Locators Denver

Ed Wagner

Owner of Assisted Living Locators Denver

Owner, Assisted Living Locators Denver
With over 25 years of combined healthcare and senior wellness experience, Ed helps families find safe and supportive senior living communities. For the past 9 years, he has been guiding Denver-area seniors toward quality care and enriched lives.

Sarah Garcia

Sarah Garcia

Owner of Assisted Living Locators Birmingham and Tuscaloosa

Sarah Garcia

Owner of Assisted Living Locators Birmingham and Tuscaloosa

Sarah is a Registered Dietitian with experience in hospitals, behavioral health, skilled nursing, and assisted living. She founded her business after identifying a gap in local placement services and now helps families navigate senior care with compassion and knowledge.

Sarah Hallmark web

Sarah Hallmark-Brower

Owner of Assisted Living Locators St. Paul

Sarah Hallmark-Brower

Owner of Assisted Living Locators St. Paul

Sarah brings her hospice liaison background and deep commitment to personalized care to her role in senior placement. She offers expert guidance and compassionate support to families in St. Paul and surrounding areas.

ChelleMorris-Headshot

Chelle Morris

Vice President of Marketing Evive Brands

Chelle Morris

Vice President of Marketing Evive Brands

Chelle leads strategic marketing efforts across Evive Brands, bringing deep expertise in demand generation, brand strategy, and franchise marketing. With a background supporting global brands like Code Ninjas, she has successfully driven lead generation and brand visibility for 400+ locations across the U.S., U.K., and Canada.

dehart_headshot

Michael deHart

VP of Franchise Support

Michael deHart

VP of Franchise Support

Michael oversees daily operations and franchise support, ensuring alignment with strategic goals and operational excellence. His background includes leadership roles in both corporate and entrepreneurial environments, with a focus on coaching and organizational development.

Tifany Scifo

Tifany Scifo

Founder Breeze Marketing

Tifany Scifo

Founder Breeze Marketing

At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

DSCF1248

Rob Scifo

Founder Breeze Marketing

Rob Scifo

Founder Breeze Marketing

At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

Craven - Kent Promo Photo - Kent Craven

Kent Craven

Franchise Resource Company

Kent Craven

Franchise Resource Company

Kent is a serial business owner of both franchised and independent businesses including start-ups. Over the past three decades, Kent’s firm, Franchise Resource Company, has helped 100s of people launch their new franchise business. He recently moved his consulting practice to a team of high-performing franchise opportunity consultants with over 170 years of combined franchise business experience under the umbrella of the International Franchise Professionals Group (IFPG). The IFPG has been ranked by Entrepreneur Magazine as the top franchise broker group for the last four years in a row. This partnership along with his personal business ownership and consulting experience allows him to offer the very best services and opportunities to his clients, especially Veterans. Now beginning his 31st continuous year in this industry, he is one of the most experienced franchise opportunity consultants in America and anxious to help you achieve your business ownership goals.

He also says he has two old Masters degrees from the Ivy League and got fired from his first job out of college.

  • FeliciaSanders

    Felicia Sanders

    Brand Leader & President, Assisted Living Locators

    Felicia Sanders

    Brand Leader & President, Assisted Living Locators

    Felicia leads the company’s strategic growth with a focus on making Assisted Living Locators the largest senior living placement agency in the U.S. She brings extensive experience in franchising, operations, and business expansion.

  • Angelica Olea (2)

    Angelica Olea

    VP of Operations, Assisted Living Locators

    Angelica Olea

    VP of Operations, Assisted Living Locators

    Angelica leads strategic partnerships, franchise growth, training, coaching, and operations across the organization. She plays a key role in aligning company-wide efforts with business goals and driving long-term success.

  • Headshot Brian Browne 2024

    Brian Brown

    President of Cognitive Care Management

    Brian Brown

    President of Cognitive Care Management

    Brian is a nationally recognized leader and educator in cognitive health, aging, and dementia care. His expertise spans functional medicine, nutrition, and non-pharmacological interventions to support brain health and longevity.

  • ed

    Ed Wagner

    Owner of Assisted Living Locators Denver

    Ed Wagner

    Owner of Assisted Living Locators Denver

    Owner, Assisted Living Locators Denver
    With over 25 years of combined healthcare and senior wellness experience, Ed helps families find safe and supportive senior living communities. For the past 9 years, he has been guiding Denver-area seniors toward quality care and enriched lives.

  • Sarah Garcia

    Sarah Garcia

    Owner of Assisted Living Locators Birmingham and Tuscaloosa

    Sarah Garcia

    Owner of Assisted Living Locators Birmingham and Tuscaloosa

    Sarah is a Registered Dietitian with experience in hospitals, behavioral health, skilled nursing, and assisted living. She founded her business after identifying a gap in local placement services and now helps families navigate senior care with compassion and knowledge.

  • Sarah Hallmark web

    Sarah Hallmark-Brower

    Owner of Assisted Living Locators St. Paul

    Sarah Hallmark-Brower

    Owner of Assisted Living Locators St. Paul

    Sarah brings her hospice liaison background and deep commitment to personalized care to her role in senior placement. She offers expert guidance and compassionate support to families in St. Paul and surrounding areas.

  • ChelleMorris-Headshot

    Chelle Morris

    Vice President of Marketing Evive Brands

    Chelle Morris

    Vice President of Marketing Evive Brands

    Chelle leads strategic marketing efforts across Evive Brands, bringing deep expertise in demand generation, brand strategy, and franchise marketing. With a background supporting global brands like Code Ninjas, she has successfully driven lead generation and brand visibility for 400+ locations across the U.S., U.K., and Canada.

  • dehart_headshot

    Michael deHart

    VP of Franchise Support

    Michael deHart

    VP of Franchise Support

    Michael oversees daily operations and franchise support, ensuring alignment with strategic goals and operational excellence. His background includes leadership roles in both corporate and entrepreneurial environments, with a focus on coaching and organizational development.

  • Tifany Scifo

    Tifany Scifo

    Founder Breeze Marketing

    Tifany Scifo

    Founder Breeze Marketing

    At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
    Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
    Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

  • DSCF1248

    Rob Scifo

    Founder Breeze Marketing

    Rob Scifo

    Founder Breeze Marketing

    At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
    Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
    Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

  • Craven - Kent Promo Photo - Kent Craven

    Kent Craven

    Franchise Resource Company

    Kent Craven

    Franchise Resource Company

    Kent is a serial business owner of both franchised and independent businesses including start-ups. Over the past three decades, Kent’s firm, Franchise Resource Company, has helped 100s of people launch their new franchise business. He recently moved his consulting practice to a team of high-performing franchise opportunity consultants with over 170 years of combined franchise business experience under the umbrella of the International Franchise Professionals Group (IFPG). The IFPG has been ranked by Entrepreneur Magazine as the top franchise broker group for the last four years in a row. This partnership along with his personal business ownership and consulting experience allows him to offer the very best services and opportunities to his clients, especially Veterans. Now beginning his 31st continuous year in this industry, he is one of the most experienced franchise opportunity consultants in America and anxious to help you achieve your business ownership goals.

    He also says he has two old Masters degrees from the Ivy League and got fired from his first job out of college.

1 | 11

What You’ll
Learn

1

Igniting Innovation & Recognizing Excellence

Kick off the conference with high-energy inspiration and well-deserved recognition. Learn how top franchisees are driving innovation and pushing the industry forward while celebrating outstanding achievements.

2

Learning from the Best: Strategies for Success

Hear from top producers as they share proven strategies that have propelled their businesses to new heights. Gain actionable insights into growth tactics, client acquisition, and competitive positioning.

3

Overcoming Challenges & Embracing Resilience

Identify common industry roadblocks and discover real-world strategies for overcoming them. From staffing shortages to financial challenges, learn how adaptability and resilience drive long-term success.

4

Breakout Tracks: Targeted Business Growth

Choose from specialized sessions covering key topics like advanced ALL-IN training, hiring best practices, sales techniques, and social media mastery. Gain hands-on experience with tools and strategies to enhance your operations.

5

Strengthening Referral Networks & Local Marketing

Develop a powerful 60-day roadmap for building strong referral relationships. Explore hyper-local marketing strategies to expand your reach, strengthen community connections, and maximize business impact.

6

Looking Ahead: Leadership & Future Growth

Engage in forward-thinking discussions on leadership, financial best practices, and franchise expansion. Discover new opportunities in alternative referral sources and get an exclusive preview of what’s ahead in 2025.

Schedule
And Agenda

10:00 AM - 2:00 PM

Registration Opens in the East Hall (in front of Salt River 6/7)

5:00 - 6:30 PM

Registration at the Degree 270 Elevators

6:00 PM - 8:00 PM

Welcome Reception in Degree 270. Theme is NASCAR/Racing, so come dressed to impress!

7:00 am - 8:30 AM

Registration

7:00 - 8:30 AM

Breakfast Mixer (Optional)

8:30 - 9:00 AM

Start Your Engines: Driving Innovation - Salt River Rooms 6/7

Angelica Olea

9:00 - 9:30 AM

Racing to the Top: Successful Strategies from Top Producers

Laura Barrett
Ed Wagner
Danelle Neudecker
Alex Escobar

9:30 - 10:00 AM

Navigating Roadblocks: Overcoming Challenges on the Track

Angelica Olea

10:00 - 10:05 AM

Break out track explainer

Angelica Olea

10:00 - 10:15 AM

AM Break

BREAKOUT SESSIONS

10:15 - 11:15 AM

Track 1 - Need For Speed - ALL-IN 101 with Greg Kefalas [Salt River 6/7]

Greg Kefalas
Founder of Mattermind
Nicole Huff

10:15 - 11:15 AM

Track 2 - Hiring & Staff Best Practices [Quail E]

Steve Benjamin
John Stefko
ADP

10:15 - 11:15 AM

Track 3 - Accelerating Your Business Development - PART 1 [ Salt River 8]

10:15 - 11:15 AM

Track 4 - Social Media with Rallio & Canva for Beginners [Quail D]

Bethany Harley
Mary Zabian
Ed Wagner

11:15 -12:00 PM

Featured Speaker

Brian Brown
DCE

12:00 - 1:15 PM

Lunch/Business Break

1:15 - 1:45 PM

Sponsors Speed Dating

1:45 - 2:45 PM

Track 1 - Need For Speed - ALL-IN 102 Advanced [Salt River 6/7]

Greg Kefalas
Founder of Mattermind
Nicole Huff

1:45 - 2:45 PM

Track 2 - Hiring & Staff Best Practices [Quail E]

Steve Benjamin
John Stefko
ADP

1:45 - 2:45 PM

Track 3 - Accelerating Your Business Development - PART 1 [Salt River 8]

Bethany Harley
Mary Zabian
Ed Wagner

1:45 - 2:45 PM

Track 4 - Start with the End in Mind: Winner Mentality [Quail D]

Felicia Sanders
Kent Craven
Franchise Resource Company
Dan Henderson

2:45 - 3:00 PM

Break

3:00 - 3:20 PM

Your 60-Day Roadmap to Strong Referral Partner Relationships

Rob Scifo
Founder of Breeze Marketing
Tiff Scifo
Founder of Breeze Marketing

3:20 - 4:00 PM

Marketing Team Comprehensives Territory Reports

Chelle Morris
Evive Marketing Team

4:00 - 4:45 PM

ALL Things Marketing - Panel & Q&A

Chelle Morris
Evive Marketing Team

4:45 - 5:00 PM

Closing Remarks

Angelica Olea
Felicia Sanders
Michael deHart

6:00 -8:30 PM

Excursion - Go Karts Volunteer Event

7:00 - 8:30 AM

Breakfast Mixer (Optional)

8:30 - 8:45 AM

Day 2 Opening

Felicia Sanders
Angelica Olea

8:45 - 9:00 AM

The Race to End Alzheimer's!

Pam Eisenberg
Alzheimer's Foundation guest

9:00 - 9:30 AM

Regional Meetings & Group Pictures

Steve Spontak
Evive

9:20 - 10:00 AM

Habits of a Successful Franchise owner

Bethany Harley
Steve Benjamin
Chrissy Moser
Jennifer McAndrews
Mike McClernon

10:00 - 11:00 AM

Track 1 - ALL-IN 102 Advanced [Salt River 6/7]

Greg Kefalas
Founder of Mattermind
Nicole Huff

10:00 - 11:00 AM

Track 2 - Hiring & Staff Best Practices From the Franchisees PART 2 [Quail F]

Miriam Bogard
Sarah Garcia
Sarah Hallmark-Brower

10:00 - 11:00 AM

Track 3 - "Pit Stop Analysis" – Real-time talk with industry experts - PART 2 [Salt River 8]

Steve Benjamin

10:00 - 11:00 AM

Track 4 - Ops, Budgeting & Collections [Quail E]

Michael deHart
Maureen Walker

11:00 - 11:15 AM

Break

11:15 - 12:00 PM

Panel Discussion - Cultivating Alternative Referral Source

Tonja Jackson
Alane Roberts
David Koch
Melissa Stuckey

12:00 - 12:15 PM

Sponsor Speakers - Opening Lunch

12:15 - 1:15 PM

Lunch

1:15 - 1:45 PM

Future of ALL - Leadership

Felicia Sanders
Angelica Olea
Chelle Morris

1:45 - 2:30 PM

Meet the Marketing Team / Vendor Meet & Greet

2:30 - 2:45 PM

Break

2:45 - 3:45 PM

Track 1 - Social Media with Rallio & Canva for Beginners [Quail D]

Evive Team

2:45 - 3:45 PM

Track 2 - Start with the End in Mind: Winner Mentality [Quail E]

Felicia Sanders
Kent Craven
Franchise Resource Company

2:45 - 3:45 PM

Track 3 - Impossible Placements [Salt River 6/7]

2:45 - 3:45 PM

Track 4 - DCE with our Featured Speaker [Salt River 8]

3:45 - 4:00PM

Closing and 2025 Announcement

Felicia Sanders
Angelica Olea
Michael deHart

4:00 - 4:30 PM

Team Building - Walker Race

6:00 - 7:00 PM

Cocktail Hour

7:00 - 9:00 PM

Awards Dinner

8:30 - 9:00 PM

DJ and Dancing

Direction
To The Venue

Talking Stick Resort Scottsdale

9800 Talking Stick Way, Scottsdale, AZ 85256, United States

Book a Room

Event
Sponsors

Breeze Marketing Logo
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