This year’s theme is:
Fran Prix – Driving Innovation & Action
Fran Prix embodies the fast-paced, high-energy spirit of the Grand Prix—symbolizing momentum, strategy, and precision. These are the essential elements in the race toward franchise success.
At Assisted Living Locators, we believe in the power of innovation and action—continuously pushing boundaries to accelerate growth and stay ahead of the competition.
Fran Prix, inspired by the legendary Grand Prix racing culture, represents the drive to win, the agility to adapt, and the determination to lead. Success isn’t just about speed—it’s about navigating challenges, making strategic pit stops, and mastering every turn on the track.
As franchise leaders, we know that staying in the race requires focus, resilience, and teamwork. Whether it’s optimizing operations, enhancing customer experiences, or forging new partnerships, we are committed to keeping our engines running at full throttle.
Together, we fuel the future of our industry—accelerating innovation, embracing action, and racing toward success. Welcome to Fran Prix, where every move counts, and every milestone is a victory.
Meet Some Of
Our Speakers

Felicia Sanders
Brand Leader & President, Assisted Living Locators
Felicia Sanders
Brand Leader & President, Assisted Living Locators
Felicia leads the company’s strategic growth with a focus on making Assisted Living Locators the largest senior living placement agency in the U.S. She brings extensive experience in franchising, operations, and business expansion.

Angelica Olea
VP of Operations, Assisted Living Locators
Angelica Olea
VP of Operations, Assisted Living Locators
Angelica leads strategic partnerships, franchise growth, training, coaching, and operations across the organization. She plays a key role in aligning company-wide efforts with business goals and driving long-term success.

Brian Brown
President of Cognitive Care Management
Brian Brown
President of Cognitive Care Management
Brian is a nationally recognized leader and educator in cognitive health, aging, and dementia care. His expertise spans functional medicine, nutrition, and non-pharmacological interventions to support brain health and longevity.

Ed Wagner
Owner of Assisted Living Locators Denver
Ed Wagner
Owner of Assisted Living Locators Denver
Owner, Assisted Living Locators Denver
With over 25 years of combined healthcare and senior wellness experience, Ed helps families find safe and supportive senior living communities. For the past 9 years, he has been guiding Denver-area seniors toward quality care and enriched lives.

Sarah Garcia
Owner of Assisted Living Locators Birmingham and Tuscaloosa
Sarah Garcia
Owner of Assisted Living Locators Birmingham and Tuscaloosa
Sarah is a Registered Dietitian with experience in hospitals, behavioral health, skilled nursing, and assisted living. She founded her business after identifying a gap in local placement services and now helps families navigate senior care with compassion and knowledge.

Sarah Hallmark-Brower
Owner of Assisted Living Locators St. Paul
Sarah Hallmark-Brower
Owner of Assisted Living Locators St. Paul
Sarah brings her hospice liaison background and deep commitment to personalized care to her role in senior placement. She offers expert guidance and compassionate support to families in St. Paul and surrounding areas.

Chelle Morris
Vice President of Marketing Evive Brands
Chelle Morris
Vice President of Marketing Evive Brands
Chelle leads strategic marketing efforts across Evive Brands, bringing deep expertise in demand generation, brand strategy, and franchise marketing. With a background supporting global brands like Code Ninjas, she has successfully driven lead generation and brand visibility for 400+ locations across the U.S., U.K., and Canada.

Michael deHart
VP of Franchise Support
Michael deHart
VP of Franchise Support
Michael oversees daily operations and franchise support, ensuring alignment with strategic goals and operational excellence. His background includes leadership roles in both corporate and entrepreneurial environments, with a focus on coaching and organizational development.

Tifany Scifo
Founder Breeze Marketing
Tifany Scifo
Founder Breeze Marketing
At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

Rob Scifo
Founder Breeze Marketing
Rob Scifo
Founder Breeze Marketing
At Breeze Marketing, Rob and Tif believe the best work happens with clients, not just for them. Think of them as an extension of your team — collaborative, creative, and always ready to tackle a challenge with fresh ideas and bold solutions.
Since 2001, they’ve combined unique perspectives with sharp marketing instincts to help brands cut through the clutter. And when it comes to long-standing partnerships, Rob and Tif walk the talk - proudly working alongside Assisted Living Locators since 2012.
Rob and Tif stay focused on what truly matters: creating authentic, memorable experiences that resonate and leave a lasting impression. More than just a marketing partner, they aim to be the trusted go-to for brands looking to make an impact and spark real conversations.

Kent Craven
Franchise Resource Company
Kent Craven
Franchise Resource Company
Kent is a serial business owner of both franchised and independent businesses including start-ups. Over the past three decades, Kent’s firm, Franchise Resource Company, has helped 100s of people launch their new franchise business. He recently moved his consulting practice to a team of high-performing franchise opportunity consultants with over 170 years of combined franchise business experience under the umbrella of the International Franchise Professionals Group (IFPG). The IFPG has been ranked by Entrepreneur Magazine as the top franchise broker group for the last four years in a row. This partnership along with his personal business ownership and consulting experience allows him to offer the very best services and opportunities to his clients, especially Veterans. Now beginning his 31st continuous year in this industry, he is one of the most experienced franchise opportunity consultants in America and anxious to help you achieve your business ownership goals.
He also says he has two old Masters degrees from the Ivy League and got fired from his first job out of college.
What You’ll
Learn
Igniting Innovation & Recognizing Excellence
Kick off the conference with high-energy inspiration and well-deserved recognition. Learn how top franchisees are driving innovation and pushing the industry forward while celebrating outstanding achievements.
Learning from the Best: Strategies for Success
Hear from top producers as they share proven strategies that have propelled their businesses to new heights. Gain actionable insights into growth tactics, client acquisition, and competitive positioning.
Overcoming Challenges & Embracing Resilience
Identify common industry roadblocks and discover real-world strategies for overcoming them. From staffing shortages to financial challenges, learn how adaptability and resilience drive long-term success.
Breakout Tracks: Targeted Business Growth
Choose from specialized sessions covering key topics like advanced ALL-IN training, hiring best practices, sales techniques, and social media mastery. Gain hands-on experience with tools and strategies to enhance your operations.
Strengthening Referral Networks & Local Marketing
Develop a powerful 60-day roadmap for building strong referral relationships. Explore hyper-local marketing strategies to expand your reach, strengthen community connections, and maximize business impact.
Looking Ahead: Leadership & Future Growth
Engage in forward-thinking discussions on leadership, financial best practices, and franchise expansion. Discover new opportunities in alternative referral sources and get an exclusive preview of what’s ahead in 2025.
Schedule
And Agenda
10:00 AM - 2:00 PM
Registration Opens in the East Hall (in front of Salt River 6/7)
5:00 - 6:30 PM
Registration at the Degree 270 Elevators
6:00 PM - 8:00 PM
Welcome Reception in Degree 270. Theme is NASCAR/Racing, so come dressed to impress!
7:00 am - 8:30 AM
Registration
7:00 - 8:30 AM
Breakfast Mixer (Optional)
8:30 - 9:00 AM
Start Your Engines: Driving Innovation - Salt River Rooms 6/7
9:00 - 9:30 AM
Racing to the Top: Successful Strategies from Top Producers
9:30 - 10:00 AM
Navigating Roadblocks: Overcoming Challenges on the Track
10:00 - 10:05 AM
Break out track explainer
10:00 - 10:15 AM
AM Break
BREAKOUT SESSIONS
10:15 - 11:15 AM
Track 1 - Need For Speed - ALL-IN 101 with Greg Kefalas [Salt River 6/7]
10:15 - 11:15 AM
Track 2 - Hiring & Staff Best Practices [Quail E]
10:15 - 11:15 AM
Track 3 - Accelerating Your Business Development - PART 1 [ Salt River 8]
10:15 - 11:15 AM
Track 4 - Social Media with Rallio & Canva for Beginners [Quail D]
11:15 -12:00 PM
Featured Speaker
12:00 - 1:15 PM
Lunch/Business Break
1:15 - 1:45 PM
Sponsors Speed Dating
1:45 - 2:45 PM
Track 1 - Need For Speed - ALL-IN 102 Advanced [Salt River 6/7]
1:45 - 2:45 PM
Track 2 - Hiring & Staff Best Practices [Quail E]
1:45 - 2:45 PM
Track 3 - Accelerating Your Business Development - PART 1 [Salt River 8]
1:45 - 2:45 PM
Track 4 - Start with the End in Mind: Winner Mentality [Quail D]
2:45 - 3:00 PM
Break
3:00 - 3:20 PM
Your 60-Day Roadmap to Strong Referral Partner Relationships
3:20 - 4:00 PM
Marketing Team Comprehensives Territory Reports
4:00 - 4:45 PM
ALL Things Marketing - Panel & Q&A
4:45 - 5:00 PM
Closing Remarks
6:00 -8:30 PM
Excursion - Go Karts Volunteer Event
7:00 - 8:30 AM
Breakfast Mixer (Optional)
8:30 - 8:45 AM
Day 2 Opening
8:45 - 9:00 AM
The Race to End Alzheimer's!
9:00 - 9:30 AM
Regional Meetings & Group Pictures
9:20 - 10:00 AM
Habits of a Successful Franchise owner
10:00 - 11:00 AM
Track 1 - ALL-IN 102 Advanced [Salt River 6/7]
10:00 - 11:00 AM
Track 2 - Hiring & Staff Best Practices From the Franchisees PART 2 [Quail F]
10:00 - 11:00 AM
Track 3 - "Pit Stop Analysis" – Real-time talk with industry experts - PART 2 [Salt River 8]
10:00 - 11:00 AM
Track 4 - Ops, Budgeting & Collections [Quail E]
11:00 - 11:15 AM
Break
11:15 - 12:00 PM
Panel Discussion - Cultivating Alternative Referral Source
12:00 - 12:15 PM
Sponsor Speakers - Opening Lunch
12:15 - 1:15 PM
Lunch
1:15 - 1:45 PM
Future of ALL - Leadership
1:45 - 2:30 PM
Meet the Marketing Team / Vendor Meet & Greet
2:30 - 2:45 PM
Break
2:45 - 3:45 PM
Track 1 - Social Media with Rallio & Canva for Beginners [Quail D]
2:45 - 3:45 PM
Track 2 - Start with the End in Mind: Winner Mentality [Quail E]
2:45 - 3:45 PM
Track 3 - Impossible Placements [Salt River 6/7]
2:45 - 3:45 PM
Track 4 - DCE with our Featured Speaker [Salt River 8]
3:45 - 4:00PM
Closing and 2025 Announcement
4:00 - 4:30 PM
Team Building - Walker Race
6:00 - 7:00 PM
Cocktail Hour
7:00 - 9:00 PM
Awards Dinner
8:30 - 9:00 PM
DJ and Dancing
Direction
To The Venue
Talking Stick Resort Scottsdale
9800 Talking Stick Way, Scottsdale, AZ 85256, United States
Event
Sponsors

